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Facebook Marketing

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About Course

About the Course – Facebook Marketing

This course is designed to help learners master Facebook as a powerful marketing platform. You will learn how to create engaging content, run high-performing ad campaigns, target the right audiences, and grow a business or personal brand using Facebook.
Whether you are a student, entrepreneur, freelancer, or business owner, this course will guide you from basic to advanced Facebook marketing strategies with practical examples and real-time learning activities.

What Will You Learn?

  • • Understand the basics of Facebook as a marketing platform
  • • Create and optimize a Facebook Business Page
  • • Identify and target the right audience for your product/service
  • • Design engaging posts, reels, ad creatives & content
  • • Run paid Facebook Ads effectively (traffic, lead & conversion ads)
  • • Track and analyze ad performance using Facebook Insights & Ads Manager
  • • Learn organic marketing, audience engagement & community building
  • • Use Facebook Groups, Events & Marketplace for brand visibility
  • • Plan and execute Facebook marketing campaigns for real businesses
  • • Generate leads, build brand awareness, and boost sales professionally

Course Content

Facebook Marketing is all about ?
Creating a Facebook Business Page for branding and promotion Sharing engaging content like posts, videos, reels & stories Running paid ad campaigns to reach a larger audience Targeting the right people using age, location, interest & behavior filters Engaging with customers through comments, messages & groups Tracking performance through Facebook Insights & Ad Manager Building brand awareness, generating leads & increasing sales Creating communities and customer relationships long term

  • Facebook Remarketing ?
    00:00

What do you need for remarketing
This is the central dashboard where you manage: Pages Ad Accounts Pixels Catalogs Permissions & roles Without a Business Manager, re-marketing cannot be set up.

What do you need right before using the facebook remarketing
A Website or Landing Page Your remarketing works only if people visit your website or landing page. You must have: Website published Pages working Clear call-to-actions (CTA)

Creating a custom audience by using your sources
Creating a Custom Audience using your sources in Facebook Marketing means targeting people who have already interacted with your business using your own data.

Reaching new people Who look like audience
A Lookalike Audience helps you find new users who share similar characteristics (interests, behavior, demographics) with your existing audience.

Creating a Facebook Remarketing Campaign
A Facebook Remarketing Campaign targets people who have already interacted with your brand, such as website visitors, leads, or social media engagers, to bring them back and convert them.

Retargeting specific URL Visits
Retargeting specific URL visits means showing ads only to users who have visited a particular page on your website (for example: a course page, pricing page, or checkout page).

Facebook Marketing Success Stories
Lets us learn some success stories in this lesson .

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