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Hospitality Instagram Marketing Level 1

  • Instagram has become a powerful platform for hospitality businesses to engage with potential customers and build brand awareness.
  •  Through visually appealing content, such as stunning photos of rooms, dishes, or events, hotels and restaurants can showcase their unique offerings.
  • Instagram Stories, Reels, and live features allow businesses to interact directly with followers, offering behind-the-scenes glimpses, special promotions, and customer testimonials. Collaborating with influencers or using user-generated content helps to broaden reach and credibility.
  • Consistent, high-quality posts, combined with targeted hashtags and geo-tagging, can effectively drive engagement and attract new guests, making Instagram a key tool in hospitality marketing.

This course includes

  • Complete in 1 day   2 hours Hours
  • Quiz, Case Studies or Project based learning
  • Study resources
  • Certificate of completion
  • Full lifetime access
  • Access on mobile and TV

Course Modules

  • Instagram marketing involves using Instagram’s platform to promote a brand, product, or service to a targeted audience. With over a billion active users, Instagram is one of the most popular social media platforms globally, making it an essential tool for businesses to connect with their audience.
  • It revolves around creating engaging, visually appealing content in the form of photos, videos, Stories, and Reels to showcase brand personality, increase awareness, and drive customer interaction.
  • Through strategic use of hashtags, influencers, paid advertisements, and regular engagement, Instagram marketing helps businesses grow their online presence, build customer relationships, and boost sales.

  • Optimizing your Instagram profile for business involves creating a professional and engaging presence to attract followers and convert them into customers.
  • Start by switching to a business account to access analytics and advertising tools. Use a recognizable profile picture, ideally your logo, and craft a concise bio with relevant keywords, a clear value proposition, and a call-to-action (CTA).
  • Include a clickable link in your bio, such as your website or a link hub (e.g., Linktree).

  • Researching the best hashtags for a website helps boost visibility, engagement, and traffic through social media.
  • Start by identifying keywords related to your niche or industry. Use tools like Hashtagify, RiteTag, or Instagram Explore to find trending and relevant hashtags.
  • Combine popular hashtags (high-traffic but competitive) with niche-specific hashtags (less traffic but highly targeted). Analyze competitors' hashtags to see which ones perform well in your field.

  • Creating a basic Instagram marketing post involves clear messaging, attractive visuals, and a strong call-to-action (CTA).
  • Start with an engaging image or video that aligns with your brand’s aesthetics. Keep the caption concise, focusing on the product’s benefits or a relatable message.
  • Incorporate relevant hashtags to improve discoverability and include a CTA like "Shop now," "Learn more," or "Tag a friend."

  • Promoting an Instagram post helps boost its reach and engagement.
  •  To do this, choose a high-performing post from your feed, then tap “Promote.” Set your goal (e.g., website visits, profile visits, or DMs), define your target audience by age, location, and interests, or let Instagram automatically suggest one.
  •  Set a budget and duration for how long you want the promotion to run.

  • Using Instagram Stories to raise product awareness is an effective way to engage your audience.
  •  Share visually appealing, short, and interactive content, such as product demos, behind-the-scenes footage, or unboxing videos. Utilize features like polls, quizzes, and stickers to boost engagement and encourage viewers to interact with the story.
  •  Include a clear call-to-action (e.g., "Swipe up to learn more" or "Tap for details") to guide users toward your product page or website.
Professional Certificate
Earn a career credential that demonstrates your expertise
Course Fee
399 999
Duration: Complete in 1 day
Flexible schedule
Learn at your own pace

Earn a career certificate

Upon successful completion of the course, participants will receive a Hospitality Instagram Marketing Level 1 , demonstrating their proficiency and expertise in Hospitality Instagram Marketing Level 1 .

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Frequently Asked Questions

The course aims to teach hospitality professionals how to effectively use Instagram to promote their business, engage with customers, and increase brand awareness.

Create visually engaging content for Instagram.

The course duration is 2 hours, including lectures, case studies, and practical exercises.
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