Facebook Re-targeting = Showing ads again to people who already know you, so they complete an action (purchase / sign-up / inquiry). 

How Facebook Re-targeting Works

1. You install the Meta Pixel on your website/landing page.

2. Pixel tracks user actions (visit, click, add-to-cart).

3. You create a Custom Audience on Facebook.

4. Facebook shows your ad again only to those people.

5. They return and complete the action 

Top Job Opportunities in Facebook Retargeting

Freelance Facebook Ads Marketer 

Facebook Ads Specialist

Performance Marketing Executive

Social Media Advertising Manager

Digital Marketing Executive

Re-targeting Specialist (Niche Role)