About Course
Fundamentals of Revenue Management: Grasp the basic principles and objectives of revenue management in the hospitality industry.
Market Segmentation: Understand how to segment markets and identify target customer groups.
Demand Analysis: Learn methods to analyze historical data and predict future demand.
Dynamic Pricing: Develop skills in implementing dynamic pricing strategies based on market demand and competition.
Channel Optimization: Knowledge of managing distribution channels, including online travel agencies (OTAs), direct bookings, and global distribution systems (GDS).
Key Performance Indicators (KPIs): Identify and analyze critical KPIs such as RevPAR (Revenue per Available Room), ADR (Average Daily Rate), and Occupancy Rate.
Ethical Practices: Learn to apply ethical considerations in pricing and revenue management practices.
Overall, I would highly recommend this to any hospitality learner or professional who wants to build a strong foundation in revenue management or enhance their current knowledge. Great job EVANIH for making revenue management easy to grasp and relevant to the modern hospitality world