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Course Content
Module 1: Mastering Catering Sales & Client Relationship Management (6 Hours)
• Understanding advanced catering sales & revenue models • Identifying high-value clients & market segmentation • Effective sales storytelling & proposal pitching • Building long-term client relationships & retention strategies
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Understanding advanced catering sales & revenue models
Module 2: Operational Management
• Staffing and training requirements • Inventory management and procurement • Budgeting and financial management • Risk management and safety protocols • Legal and regulatory considerations in catering operations
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Staffing and training requirements. Inventory management and procurement
Module 3: Marketing and Promotion
• Creating marketing collateral (brochures, menus, etc.) • Digital marketing strategies (social media, email marketing) • Partnering with vendors and event planners • Hosting tasting events and promotional activities
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Creating marketing collateral . Digital marketing strategies
Module 4: Emerging Trends and Innovations
• Sustainable practices in catering operations • Technology trends impacting the catering industry • Incorporating cultural diversity in menus and events • Innovations in event design and decor
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Sustainable practices in catering operations. Technology trends impacting the catering industry
Private: The Art of Catering Sales & Exceptional Guest Service
About Lesson

Operational management is vital to the success of any organization, including catering operations. The overview of operational management in catering covers aspects such as staffing and training requirements, inventory management and procurement, budgeting and financial management, risk management, safety protocols, and legal and regulatory considerations.

 

Exercise Files
Module 1.2 Operational Management.pdf
Size: 412.68 KB
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