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Course Content
Module 1: Mastering Catering Sales & Client Relationship Management (6 Hours)
• Understanding advanced catering sales & revenue models • Identifying high-value clients & market segmentation • Effective sales storytelling & proposal pitching • Building long-term client relationships & retention strategies
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Module 2: Operational Management
• Staffing and training requirements • Inventory management and procurement • Budgeting and financial management • Risk management and safety protocols • Legal and regulatory considerations in catering operations
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Module 3: Marketing and Promotion
• Creating marketing collateral (brochures, menus, etc.) • Digital marketing strategies (social media, email marketing) • Partnering with vendors and event planners • Hosting tasting events and promotional activities
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Module 4: Emerging Trends and Innovations
• Sustainable practices in catering operations • Technology trends impacting the catering industry • Incorporating cultural diversity in menus and events • Innovations in event design and decor
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Private: The Art of Catering Sales & Exceptional Guest Service
About Lesson

Emerging trends and innovations in catering services refer to new developments, practices, and technologies that are shaping the catering industry. These trends often reflect changing consumer preferences, advancements in technology, and evolving societal norms.

As increasing consumers prioritize sustainability, catering businesses must adopt eco-friendly practices to meet their demands and reduce their environmental impact. Key sustainable trends in the industry include:

  1. a) Locally Sourced Ingredients: Emphasize the use of locally sourced, organic produce and products, reducing carbon footprint and supporting local farmers.
  2. b) Waste Reduction and Recycling: Implement strategies to minimize food waste, such as portion control, donation programs, and composting. Opt for eco-friendly packaging to reduce single-use plastic waste.
  3. c) Energy Efficiency: Utilize energy-efficient equipment, lighting, and HVAC systems to reduce electricity consumption. Explore renewable energy sources, such as solar power, to further reduce environmental impact.
  4. d) Sustainable Product Choices: Opt for environmentally friendly disposable tableware, cutlery, and decorations made from biodegradable materials or reusable options.

 

Exercise Files
Module 1.4 Emerging trends.pdf
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