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Course Content
Module 1: Mastering Catering Sales & Client Relationship Management (6 Hours)
• Understanding advanced catering sales & revenue models • Identifying high-value clients & market segmentation • Effective sales storytelling & proposal pitching • Building long-term client relationships & retention strategies
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Module 2: Operational Management
• Staffing and training requirements • Inventory management and procurement • Budgeting and financial management • Risk management and safety protocols • Legal and regulatory considerations in catering operations
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Module 3: Marketing and Promotion
• Creating marketing collateral (brochures, menus, etc.) • Digital marketing strategies (social media, email marketing) • Partnering with vendors and event planners • Hosting tasting events and promotional activities
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Module 4: Emerging Trends and Innovations
• Sustainable practices in catering operations • Technology trends impacting the catering industry • Incorporating cultural diversity in menus and events • Innovations in event design and decor
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Private: The Art of Catering Sales & Exceptional Guest Service
About Lesson

Customer service excellence is essential for any business that aims to build strong customer relationships, enhance customer satisfaction, and drive customer loyalty. This write-up will provide a comprehensive overview of customer service excellence, covering aspects such as understanding customer needs and expectations, effective communication skills, handling customer complaints and feedback, personalized service, and upselling techniques.

Lets study some interesting Casy study from your PDF Exercises File attached 

Exercise Files
Module CUSTOMER SERVICE.pdf
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