Twitter Marketing

Categories: Digital Marketing
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About Course

“Master Real-Time Marketing with Twitter/X /X — Powered by EVANIH.”

The Motives for Enrolling in EVANIH’s Industry-Related Twitter/X Marketing Certification Course

Developed by experts in digital marketing and hospitality.

Incorporates case studies, practical tools, and real-time implementations.

An Approach to Practical Learning

Detailed instructions for creating communities, analytics, interesting content, and Twitter Ads.

It includes live campaign simulations, checklists, templates, and tools.

Case Studies of Real-World Brands

Apply time-tested strategies to your brand or work by learning from the success stories of companies like Netflix, Wendy’s, and Nike.

The Brief, Aimed at, and Effective

Three hours of intense instruction with real-world examples is perfect for students and working professionals.

The Benefit of EVANIH Certification

Recognised by prominent figures and management of Entrepreneur and Professional Skill Council -MEPSC, Skill India in the digital marketing and hospitality industries.

Improves your resume’s credibility and demonstrates your expertise in digital marketing.

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What Will You Learn?

  • Understand how to write effective tweets that drive attention and engagement
  • Master the strategic use of hashtags to boost visibility
  • Build a regular and consistent posting schedule for better audience connection
  • Discover how to drive engagement using:
  • Get introduced to the fundamentals of Twitter Ads, including:
  • Gain the skills and confidence to manage Twitter accounts professionally
  • Learn how to build an engaged follower base and support brand visibility online

Course Content

Introduction to Twitter (X) for Business
Twitter, now rebranded as X, is a dynamic platform where real-time conversations drive trends, shape public opinion, and connect brands with their audience. With over 200 million daily active users, Twitter offers a unique space for businesses to build brand presence, engage directly with customers, and capitalize on viral moments.

  • 1.1. Overview of Twitter/X as a Platform
    00:57
  • History & Evolution of Twitter (to X)
    01:42
  • Demographics and User Behavior, Key differences from other social platforms
    01:23
  • Introduction to Twitter (X) for Business
  • Introduction to Twitter (X) for Business

1.2. Setting Up a Business Profile
Creating a strong business profile is the first step to building your brand presence on Twitter/X. This section will walk learners through how to convert a regular account into a professional business account, optimize key elements of the profile, and design an attractive banner with a clear call to action (CTA).

1.3. Content Fundamentals
To help understand the different types of content they can publish on Twitter/X, how to maintain a consistent brand voice, and how to use hashtags and mentions for strategic reach and engagement.

Strategic Content & Engagement Tactics
The course offers a thorough rundown of Twitter/X advertising, along with methods for measuring campaign effectiveness and actual case studies of successful ads. Students will acquire hands-on experience with Twitter Ads launch, campaign performance measurement, and brand success story analysis.

Advertising, Analytics & Case Study
The course offers a thorough rundown of Twitter/X advertising, along with methods for measuring campaign effectiveness and actual case studies of successful ads. Students will acquire hands-on experience with Twitter Ads launch, campaign performance measurement, and brand success story analysis.

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