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YouTube Marketing

Categories: Digital Marketing
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About Course

YouTube Marketing is the process of using YouTube as a platform to promote your brand, business, or services through videos. It involves creating and sharing valuable, engaging, and relevant video content to:

 Learners will gain the ability to:

 

  1. Understand YouTube as a Marketing Channel
  2. Set Up & Optimize a YouTube Channel
  3. Plan & Create Engaging Video Content
  4. Use YouTube SEO Techniques
  5. Monetization Strategies
  6. Run and Manage YouTube Ads
  7. Build a Loyal Subscriber Base

 

Job Opportunities & Career Paths

 

  1. YouTube Channel Manager
  2. Video Content Creator / YouTuber
  3. YouTube Marketing Specialist
  4. Digital Marketing Executive (YouTube Focus)
  5. Freelance Video Marketer
  6. YouTube SEO Expert
  7. Influencer Marketing Manager (YouTube)

What Will You Learn?

  • If you're taking a course or learning about YouTube marketing, here are the key things you'll typically cover:
  • Understanding the YouTube Algorithm
  • How videos are ranked
  • Tips to appear in searches and suggested videos
  • Setting Up & Optimizing a Channel
  • Creating a branded channel
  • Writing channel descriptions, adding banner art & links
  • Content Strategy & Planning
  • Identifying your target audience
  • Planning content calendars
  • Choosing video types (tutorials, vlogs, how-tos, reviews, etc.)
  • Video Production Basics
  • Scripting, shooting, editing
  • Using intros, outros, and calls to action (CTAs)
  • SEO for YouTube
  • Keyword research
  • Optimizing titles, tags, descriptions, and thumbnails
  • Monetization & Ads
  • YouTube Partner Program
  • Running paid YouTube ads
  • Brand deals, sponsorships, and affiliate marketing
  • Analyzing Performance with YouTube Analytics
  • Measuring watch time, click-through rates, engagement
  • Improving content based on data
  • Community Building & Engagement
  • Growing subscribers
  • Engaging through comments, polls, and community posts

Course Content

YouTube Marketing Business Made Easy
YouTube Marketing: Business Made Easy" is a beginner-friendly, short-term course designed to help entrepreneurs, professionals, students, and creators learn how to use YouTube as a powerful tool to promote their business, build a brand, and drive real results.

  • What is YouTube all about ?
    05:24
  • Quiz time
  • Develop a comprehensive YouTube marketing plan tailored to a specific business or brand, focusing on channel setup, content creation, optimization, and promotional strategies.

How to start your YouTube Marketing ?
Set Your Goal Ask yourself: Do you want to promote a business? Teach something? Build a personal brand? Entertain or inspire? Define your niche and audience first.(Example: Hospitality learning, food vlogs, digital skills)

How to create & Optimize Channel ?
Creating and optimizing a YouTube channel is essential for building a strong presence, attracting the right audience, and growing your brand—whether it’s for personal content, business or service. Let's learn more in detail on this topic .

How to set up sales oriented for YouTube Video ?
Setting up a sales-oriented YouTube video is all about creating content that not only educates or entertains—but also drives viewers to take action (like buying a product, enrolling in a course, or visiting your website)

How to Embed to Blog Post?
Great question! Embedding a YouTube video into your blog post is a powerful way to boost engagement, drive more watch time, and enhance the user experience.

How to cross post your sales video ?
Cross-posting your sales video on multiple business social channels is a smart move to maximize reach, engagement, and conversions from a single piece of content. Here's a step-by-step guide tailored for platforms like Instagram, LinkedIn, Facebook, YouTube Shorts, and more:

What is live Stream & how to start ?
That’s exciting! Launching a product via YouTube Live can create real-time buzz, drive immediate engagement, and convert viewers into customers on the spot.

How to send your product video to the First page of search result
Getting your product video to the first page of search results on YouTube (and even Google) takes smart video SEO, engaging content, and consistent promotion.

How to promote your Sales Video ?
Promoting your sales video with a custom ad campaign can boost visibility, drive traffic, and convert viewers into buyers. Whether you're selling a product, service, or course, here’s a step-by-step guide to run an effective video ad campaign (especially on platforms like YouTube, Facebook, and Instagram).

How to create a Product Consideration ?
Creating Product Consideration is a strategic marketing phase that nudges potential customers from just knowing your product to actually thinking seriously about buying it. It’s the “middle” stage in a customer’s buying journey — between awareness and conversion. Product Consideration = Your audience knows your product exists → Now you give them reasons to explore, compare, and evaluate it over others.

How to create a retargeting camping ?
Creating a retargeting campaign on YouTube is one of the smartest ways to re-engage viewers who’ve already shown interest in your brand — whether they visited your website, watched your video, or subscribed to your channel.

Outline your YouTube sales Funnel
Creating a YouTube Sales Funnel is like guiding a viewer through a journey — from just discovering your product to becoming a loyal customer.

Business Strategies in YouTube
​Developing effective business strategies on YouTube is essential for brands aiming to enhance their online presence, engage with audiences, and drive conversions.

You tune business Do’s and Don’ts
By Implementing these practices can significantly enhance your YouTube business channel's effectiveness and audience engagement.

YouTube Tools and services to consider
To effectively grow and manage your YouTube business channel, consider leveraging the following tools and services across various aspects of content creation, optimization, and monetization

YouTube Business Sucess Stories
YouTube Business Success Stories across different niches that show how creators turned their passion into profitable ventures

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