Facebook Marketing

By EVANIH Categories: Digital Marketing
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About Course

About the Course – Facebook Marketing

This course is designed to help learners master Facebook as a powerful marketing platform. You will learn how to create engaging content, run high-performing ad campaigns, target the right audiences, and grow a business or personal brand using Facebook.
Whether you are a student, entrepreneur, freelancer, or business owner, this course will guide you from basic to advanced Facebook marketing strategies with practical examples and real-time learning activities.

 

What Will You Learn?

  • • Understand the basics of Facebook as a marketing platform
  • • Create and optimize a Facebook Business Page
  • • Identify and target the right audience for your product/service
  • • Design engaging posts, reels, ad creatives & content
  • • Run paid Facebook Ads effectively (traffic, lead & conversion ads)
  • • Track and analyze ad performance using Facebook Insights & Ads Manager
  • • Learn organic marketing, audience engagement & community building
  • • Use Facebook Groups, Events & Marketplace for brand visibility
  • • Plan and execute Facebook marketing campaigns for real businesses
  • • Generate leads, build brand awareness, and boost sales professionally

Course Content

Facebook Marketing is all about ?
Creating a Facebook Business Page for branding and promotion Sharing engaging content like posts, videos, reels & stories Running paid ad campaigns to reach a larger audience Targeting the right people using age, location, interest & behavior filters Engaging with customers through comments, messages & groups Tracking performance through Facebook Insights & Ad Manager Building brand awareness, generating leads & increasing sales Creating communities and customer relationships long term

  • Facebook Remarketing ?
    05:16

What do you need for remarketing
This is the central dashboard where you manage: Pages Ad Accounts Pixels Catalogs Permissions & roles Without a Business Manager, re-marketing cannot be set up.

What do you need right before using the facebook remarketing
A Website or Landing Page Your remarketing works only if people visit your website or landing page. You must have: Website published Pages working Clear call-to-actions (CTA)

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