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YouTube Marketing

By EVANIH Categories: Digital Marketing
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About Course

“Access the Power of YouTube – Create, Optimize, and Grow Your Channel!”

 

A short-term certification course in Advanced-Level YouTube Marketing enables learners with the complete understanding and skills required to create, develop, and make money from a successful YouTube presence. Students will possess the skills necessary to create top-notch video content for target audiences, such as scripting, shooting, editing, and reach and engagement efficiency. The course emphasizes the importance of YouTube SEO by demonstrating to learners how to use keywords, tags, titles, descriptions, and thumbnails to improve a video’s ranking and visibility in search results.

 

Career Paths & Job Opportunities

 

YouTube Channel Manager, YouTuber, Video Content Producer, YouTube Marketing Expert, Digital Marketing Executive (YouTube Focus), Freelance Video Marketer
YouTube Influencer Marketing Manager and YouTube SEO Specialist.

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What Will You Learn?

  • The learners will develop understanding of playlist management and other aspects of operating a professional YouTube channel.
  • Branding elements and audience participation tactics.
  • Learning how to use YouTube Analytics to analyze performance is one of the course's essential parts.
  • Allowing decisions based on data about viewer retention and content strategy.
  • In addition, students will learn advanced methods, including using Google Ads to run advertising on YouTube campaigns.
  • Creating AdSense monetization.
  • Collaborating with other creators or influencers to increase reach.
  • Digital marketers are the best applicants for this course.
  • Social media managers, entrepreneurs, and content producers who wish to use YouTube to establish their brands.
  • Develop leads and increase earnings.

Course Content

YouTube Marketing Business Made Easy
YouTube Marketing: Business Made Easy" is a beginner-friendly, short-term course designed to help entrepreneurs, professionals, students, and creators learn how to use YouTube as a powerful tool to promote their business, build a brand, and drive real results.

  • What is YouTube all about ?
    05:24
  • Quiz time
  • Develop a comprehensive YouTube marketing plan tailored to a specific business or brand, focusing on channel setup, content creation, optimization, and promotional strategies.

How to start your YouTube Marketing ?
Set Your Goal Ask yourself: Do you want to promote a business? Teach something? Build a personal brand? Entertain or inspire? Define your niche and audience first.(Example: Hospitality learning, food vlogs, digital skills)

How to create & Optimize Channel ?
Creating and optimizing a YouTube channel is essential for building a strong presence, attracting the right audience, and growing your brand—whether it’s for personal content, business or service. Let's learn more in detail on this topic .

How to set up sales oriented for YouTube Video ?
Setting up a sales-oriented YouTube video is all about creating content that not only educates or entertains—but also drives viewers to take action (like buying a product, enrolling in a course, or visiting your website)

How to Embed to Blog Post?
Great question! Embedding a YouTube video into your blog post is a powerful way to boost engagement, drive more watch time, and enhance the user experience.

How to cross post your sales video ?
Cross-posting your sales video on multiple business social channels is a smart move to maximize reach, engagement, and conversions from a single piece of content. Here's a step-by-step guide tailored for platforms like Instagram, LinkedIn, Facebook, YouTube Shorts, and more:

What is live Stream & how to start ?
That’s exciting! Launching a product via YouTube Live can create real-time buzz, drive immediate engagement, and convert viewers into customers on the spot.

How to send your product video to the First page of search result
Getting your product video to the first page of search results on YouTube (and even Google) takes smart video SEO, engaging content, and consistent promotion.

How to promote your Sales Video ?
Promoting your sales video with a custom ad campaign can boost visibility, drive traffic, and convert viewers into buyers. Whether you're selling a product, service, or course, here’s a step-by-step guide to run an effective video ad campaign (especially on platforms like YouTube, Facebook, and Instagram).

How to create a Product Consideration ?
Creating Product Consideration is a strategic marketing phase that nudges potential customers from just knowing your product to actually thinking seriously about buying it. It’s the “middle” stage in a customer’s buying journey — between awareness and conversion. Product Consideration = Your audience knows your product exists → Now you give them reasons to explore, compare, and evaluate it over others.

How to create a retargeting camping ?
Creating a retargeting campaign on YouTube is one of the smartest ways to re-engage viewers who’ve already shown interest in your brand — whether they visited your website, watched your video, or subscribed to your channel.

Outline your YouTube sales Funnel
Creating a YouTube Sales Funnel is like guiding a viewer through a journey — from just discovering your product to becoming a loyal customer.

Business Strategies in YouTube
​Developing effective business strategies on YouTube is essential for brands aiming to enhance their online presence, engage with audiences, and drive conversions.

You tune business Do’s and Don’ts
By Implementing these practices can significantly enhance your YouTube business channel's effectiveness and audience engagement.

YouTube Tools and services to consider
To effectively grow and manage your YouTube business channel, consider leveraging the following tools and services across various aspects of content creation, optimization, and monetization

YouTube Business Sucess Stories
YouTube Business Success Stories across different niches that show how creators turned their passion into profitable ventures

Case Study Submission

Student Ratings & Reviews

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ML
Manju Lohiya
4 months ago
I recently completed the YouTube Marketing course by Evanih, and it was an incredibly enriching experience. The course content was well-structured, easy to understand, and covered all the essential aspects of growing and managing a YouTube channel effectively.

I would highly recommend this course to anyone looking to build a presence on YouTube or enhance their digital marketing skills. Thank you, Evanih, for such a valuable learning opportunity!

Manju Lohiya
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